River Sightseeing unveils new identity and strengthens presence in the Douro
River Sightseeing, a brand operated by DouroAzul, has officially unveiled its new visual identity, marking the beginning of a new chapter in river tourism in the Douro. The rebranding was revealed on July 17th during an exclusive event aboard one of the traditional rabelo boats, bringing together partners and guests to celebrate this new phase of the brand.
Known for its iconic Bridges Cruise, which sails under the six bridges between Porto and Vila Nova de Gaia, River Sightseeing has established itself as a key player in the Douro, offering authentic and memorable river experiences.
The new visual identity reflects a bolder, more contemporary, and emotional approach. It breaks away from the traditional codes of the sector, aiming for a distinctive presence and a positioning more aligned with today’s travelers’ expectations. This change represents a clear strategy of differentiation, growth, and enhancement of the Douro as a destination, in coordination with local partners.
“For many, the Bridges Cruise is their first contact with the city and the Douro. That’s why we’ve always believed that this experience should reflect not only the most authentic but also the most innovative aspects of Porto,” says Carmen Lima, General Director of River Sightseeing. “With the new Sunset Cruise, we’re extending operating hours, responding to the growing demand for unique end-of-day experiences, and reinforcing the connection between the city, the river, and our visitors.”
The Sunset Cruise, the brand’s latest offering, is now part of River Sightseeing’s portfolio and delivers a unique sunset experience — an invitation to witness the golden hour and photograph Porto and Gaia from the river.
According to Ana Pereira, Communications and Marketing Director at MysticInvest Holding Group: “River Sightseeing is now a brand that values authenticity and excellence without compromising boldness. We are building a brand that doesn’t just showcase the Douro, it lives it, interprets it, and shares it with the world with emotion and purpose. The rebranding is a visible expression of that ambition: a bolder visual identity, a more engaging graphic language, and a brand narrative aligned with today’s travelers.”
With this new identity, River Sightseeing reaffirms its commitment to offering a more qualified, expressive, and faithful tourism experience that reflects the unique character of the Douro.
