Ecosystem
CONECTIONS
Quality
experience
DouroAzul’s activity, due to its specific characteristics, requires the development of partnerships with public and private entities in the Douro region, intending to create a joint high-quality experience for all customers.
The development of strategic partnerships allows for the creation of added value for the design and development of DouroAzul products, as well as for all the entities involved, the region as a whole, and the local populations, elevating DouroAzul’s contribution to the Douro.
SUPPORT FOR INDUSTRY, PRODUCTS AND NATIONAL
BRANDS
DouroAzul’s activity has helped to boost the Portuguese industry, particularly in the northern region, in terms of shipbuilding, furniture, hotel equipment, and decoration.
In addition to constructing new ships, DouroAzul partners with national shipyards for the maintenance and, when necessary, the renovation of its fleet. The company emphasizes its preference for the Portugal and Douro brands in its operations. DouroAzul incorporates Portuguese products into its river cruise ships, enhancing the experience with Portuguese craftsmanship and prioritizing national materials. This includes furniture from Paços de Ferreira, decorative ceramics from Vista Alegre and Bordallo Pinheiro, towels and bed linens from Lameirinho, faucets from Cifial, and local marble and ceramics. This approach not only generates value and excellence but also promotes the ‘Made in Portugal’ brand on the global stage.
VALUING LOCAL PRODUCTS
The authenticity and charm of the Douro are essential components of DouroAzul’s tourism offer.
Maintaining these attributes depends on the company’s ability to offer the best the Douro region has to its customers, including a careful selection of products grown or developed in the region. Focused on this goal, DouroAzul has established partnerships with Douro entities and companies to offer typical regional products for consumption or purchase by tourists visiting Douro on their holidays.
PRESERVING THE CULTURE AND TRADITIONS OF THE DOURO
DouroAzul preserves and promotes the culture, History, and traditions of the regions where it runs, encouraging knowledge and the sharing of multicultural experiences.
These experiences include onboard entertainment, lectures, tradicional Portuguese meals, and the national wines served throughout the Douro cruise.
JOB CREATION
In addition to its direct contribution to job creation, DouroAzul, as a promoter of the activities of other entities, is also responsible for creating jobs upstream and downstream, making a positive contribution to the region’s economy.